The hedgehog is a cute little animal that survives in many ecosystems. It is not particular fast, strong, smart or cunning, especially against his main predator the fox.

He knows really well the “hedgehog concept”, which is a simple yet immense effective act. He rolls up to a ball full of sharp spikes that even the most cunning, smart, strong and fast fox cannot overcome. However, should the hedgehog tries to outrun, overpower or outsmart the fox, then he does not stand a chance ….

In the difficult and dark Greek business “forest”, where we have to conduct our business today, it is of immense importance that we focus our resources to what we are best at, protecting from the competitor “foxes” what is truly important for our organization. Thus not only we will survive the current economic turmoil, but we can achieve outstanding results against the odds.